My Fit Foods Closes Abruptly, Shuttering All Eight DFW Locations

The healthy meal-prep service industry has seen major growth in recent years, with businesses like My Fit Foods and Snap Kitchen offering pre-made meals focused on whole foods. The services have proven increasingly popular with the CrossFit and Whole30 crowds, but in recent years, it's become an increasingly competitive market...

By Beth Rankin

February 13, 2017

My Fit Foods shuttered abruptly this weekend, deleting all its social media and leaving nothing on their website save for this message to customers. My Fit Foods' website

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18855504",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17105533",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17105532",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17105535",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

The healthy meal-prep service industry has seen major growth in recent years, with businesses like My Fit Foods and Snap Kitchen offering premade meals focused on whole foods. The services have proven increasingly popular with the CrossFit and Whole30 crowds, but in recent years, it's become an increasingly competitive market.

This weekend, My Fit Foods, an Austin-based company that launched in 2006, abruptly closed all of its stores, including eight DFW locations — three in Dallas proper and one store each in Flower Mound, Las Colinas, Frisco, Plano and Southlake. The company was involved in a legal battle in 2014 over ownership and reportedly closed a few individual stores last week before shuttering every location.

Amid rumors that My Fit Foods subscribers were left in the lurch by the closing, other meal-prep services are offering deals to entice their customer base.

KEEP THE OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.

Beth Rankin is an Ohio native and Cicerone-certified beer server who specializes in social media, food and drink, travel and news reporting. Her belief system revolves around the significance of Topo Chico, the refusal to eat crawfish out of season and the importance of local and regional foodways.

Contact: Beth Rankin

Follow:

Facebook: ?fref=ts

Twitter: @beth_rankin