At Globe Life Park, just a couple of hours before the first pitch of the Detroit Tigers and Texas Rangers game, musician and baseball enthusiast Jack White announced he and his partners in baseball bat company Warstic are opening their first brick-and-mortar store in Deep Ellum.
The store will open in early 2018 at 2900 Main St., formerly motorcycle shop All Star Baggers. It will be Warstic's manufacturing headquarters for all of the United States and have some pretty groovy amenities.
The shop will have a bat-fitting room where clients can customize the look and feel of their bats, and a finishing lab where you can watch a wood or metal bat be handcrafted. There will also be a batting cage for testing out the handiwork, as well as a bar and diner called Players, where you can grab a drink and some grub when you're finished.
"Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit," Warstic founder and Dallas native Ben Jenkins said in the press release announcing the new headquarters.
The third partner in Warstic is former Texas Ranger and current Detroit Tiger Ian Kinsler (hence the decision to peg the announcement to Monday night's game). He brought former White Stripes frontman White into the mix.
White has a close relationship with Kinsler and the Tigers. Earlier this week, he announced he would be releasing a new 7" vinyl record that will be available exclusively with the purchase of Detroit Tigers tickets.
Jenkins, White and Kinsler have been seen in Dallas this week preparing for the announcement and hyping the brand. They appeared Sunday at a baseball game benefiting Texas Scottish Rite Hospital for Children, which was moved to John Paul II High School in Plano at the last minute because of to rain.