Food News

Cold Stone Creamery Winterizes Its Desserts

Cold Stone Creamery execs are perhaps the only people celebrating today's wintry weather, perfectly timed to coincide with the nationwide rollout of its first-ever heated desserts.

"It's in our favor that it's such a cold day," says Veronica Graves, clarifying the chain's not to blame for the record snowfalls and remarkably cold temperatures:

"Obviously, we didn't plan it, " Graves adds. "We can't control the weather."

But if they could, they couldn't have ordered up a better day to start serving warm churros, funnel cake, chocolate lava cake and a hot brownie sundae -- all of which sound infinitely more appealing than a strawberry ice cream cone when it's 14 degrees outside.

"People still want an indulgence when it's cold," Graves says. "It adds to our seasonality."

Graves says a few Cold Stone customers crave ice cream in winter months, but concedes, "Typically, winter is not our best season."

The microwaved pastries -- all of which are topped with vanilla ice cream, whipped topping and coordinated garnishes -- will retail for $4.99 through the end of April, when franchisees will set the price.