Many press releases for restaurant openings come across our desks, but when one of them promises a patio with a working 50-foot-tall Ferris wheel, we perk up. Such was the case when we heard of Ferris Wheeler’s Backyard BBQ, which opened this week in the Design District. Besides the obvious carnival ride gimmick, Ferris Wheeler’s promises a stage for live music, plenty of patio games and, most important, some solid Texas barbecue staples. Best of all, you don’t need to load up on coupons from the ticket booth first.
Dallas native Doug Pickering is the pitmaster at Ferris Wheeler’s, but his barbecue influences draw from beyond the Texas borders. Aficionados of smoked meats will detect influences from Kansas City; Memphis, Tennessee; and the Carolinas in Ferris Wheeler’s meats and sauces, as well as the Central Texas style than many of us hold dear. We couldn’t sneak a peak at the smokehouse that’s wrapping up construction, but an offset wood-fired smoker burning Texas post oak is Pickering’s smoking weapon of choice, keeping true to his Texas roots.
If open-air dining is more your thing, might we suggest a quick stroll around the back of the building to the patio, which will easily seat three times the number of guests as inside. More important, Ferris Wheeler’s patio sports a full walk-up bar with a decent selection of Texas beers on tap and craft cocktails on the drink menu. Waitstaff will kindly take your food orders outside, as well.
The brisket sported an impressively dark smoke ring and a thin layer of bark-crusted fat, and we tore into it first. It wasn’t as salty as we expected, which allowed the smokiness of the beef to shine through.
“There’s a lot of salt in the rub,” Pickering says, “but I balance it with a good amount of brown sugar.” Brown sugar in the rub isn’t the Texas way of doing brisket, but the sweetness that comes through in a bite of the melting rendered fat was good.
Pickering’s regional barbecue leanings definitely come through in the sauce, and four flavors grace each tabletop. “I don’t wanna say it’s an edge, but other places might have one sauce, maybe two,” Pickering says. “So I was like, 'Let’s do four.’”
If there was anything that we were left wanting after our visit to Ferris Wheeler’s, it was a spin on the restaurant’s namesake carnival ride. Pickering explained that the wheel, brought in from New Mexico, was still undergoing some tweaks and would be open in a few more days.
Gimmicks aside, Ferris Wheeler’s food is reason enough to make a return visit.
Ferris Wheeler's Backyard BBQ, 1950 Market Center Blvd., Dallas