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Bands: You Cannot Crowdsource Your Way to Financial Success

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Are you a musician? Is your group having issues? Ask Fan Landers! Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her -- confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.

Dear Fan, Over the past five years my band has built up a modest fan base that largely includes all the wonderful people we have met in the process, and is bankrolled mostly by our three day jobs.

We just released our second album on vinyl. To pay for the pressing, we started a Kickstarter campaign. With only 73 backers, we were able to raise about $4,000. As I crunched the numbers (I'm a sixth grade math teacher on the side), I realized that a good portion of our fans were willing to pay much larger sums of money, than what their package was actually worth--and it sparked an idea.

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Jessica Hopper
Contact: Jessica Hopper