Cute Is What We Aim For

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Buffalo's Cute Is What We Aim For is likely the perfect 21st-century pop band. Almost purpose-built for short-attention-span marketing campaigns, CIWWAF focuses so heavily on pop sheen, hooks and scenester touchstones that it's often difficult to figure out just what the sum of the parts is. But, for a generation of kids raised on YouTube clips instead of movies, MP3s instead of albums and text-messaging instead of note-writing, a band that sounds like a highlight-reel montage is just what the doctor ordered.

Like pieces of artificially flavored candy, each CIWWAF musical confection lasts just long enough to get a taste and not long enough to figure out that all of those flavors were engineered by men in lab coats in a factory off the Jersey Turnpike. Historically, it's actually an interesting throwback to the '60s, where bands found favor by assimilating bits and pieces of whatever was trendy at the time, never really fleshing out a sound of their own. Functioning like a prism, CIWWAF absorbs the white light of modern pop music, scattering it back to their fans in a million brilliant, though evanescent, shards of color.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.