Five WTF Examples of Marketing at SXSW

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This stage is hyping the new "Jacked" Doritos, which are apparently 40 percent bigger in size and thickness than regular Doritos. Really, was the size and thickness of Doritos a problem before? Yeah, I tried the new Enchilada Supreme flavor, and I felt violated by its boldness. Best overheard of the day: "I know the guy who invented Doritos. You're not gonna let me in?"

Let's follow that up with these folks hawking CoolSculpting, a "procedure" that freezes and eliminates fat cells. Is it dangerous? Do body image issues really need to be brought up during a music festival where people are subsisting on tacos and beer? Who cares, these people are practically naked!

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Audra Schroeder
Contact: Audra Schroeder