, which performs tonight at City Tavern, and its song "Beg You To Stay" get a nice little push from the Marc Cuban-owned, Dallas-based

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in the above house ad which is currently airing on the high definition cable station, promoting its in-rotation film catalog.

Hardly the first time HDNet's given a Dallas-based act a little love before, though: Back in the fall, the station used Air Review's "All Because Your Mine" in, well, let's just say a sexier spot.

Just nice to see a little Dallas-on-Dallas action, that's all I'm saying.