At 3:33 a.m. on Saturday morning (Eastern Time), Erykah Badu debuted the above Matt & Kim-inspired video for her new single, "Window Seat," on her Web site. The single is the first off her New Amerykah Pt. II: Return of the Ankh album, which will be released for purchase tomorrow.

And, just two days after its release, the video, which finds Badu walking around Dealey Plaza and stripping off her clothes until she ends up fully nude just feet from John F. Kennedy's assassination spot (where, uh, SPOILER ALERT, she gets shot and killed), is turning out to be quite the controversial item, earning the attention of outlets as varied as CNN International, The Washington Post, Entertainment Weekly and New York Magazine (not to mention pretty much every music blog that exists) this morning, as even a cursory Google News search with Badu's name reveals.

Of course, that all seems to be exactly what Badu was aiming for, as the voracious Twitter user has spent her weekend tweeting about the video, its filming and its aim.

Shot guerilla-style, with just a small crew and in a single take, the video, Badu tweeted, saw onlookers shouting out at her and pondering what she was trying to prove.

Specifically, Badu also tweeted, the video was also intended to get people thinking about the definition of the word "Groupthink," which, viewers will note, is what is spelled in blue writing on the sidewalk at the end of the clip.

Quite the hullabaloo, no matter how you look at it. And kind of genius promotion.

The Queen strikes again, it seems.

Update at 11:55 a.m.: City Hall appears none-too-pleased that Badu never asked its permission to shoot the above clip. Robert's got those juicy details on Unfair Park.