It was just about six months ago that we'd heard that Soulja Boy had signed a contract to promote the Arlington-based shoe company Yums, and since then, Soulja Boy's kept up his end of the deal, for sure, promoting the apparel and kicks on BET (see above) and in interviews.

But now he's gone even further: On his December-released album iSouljaBoyTellEm, the rapper has a whole track called, "Wit My Yums On".

No, seriously.

When Soulja Boy Signs A Shoe Contract, The Shoe Company Gets Its Money's Worth.

How'd we not notice this until right now?


because it's Soulja Boy. And because it's a whole song about Yums. But, I dunno, I'm just spit-balling here.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >