Every year something happens that nearly prevents me from going to South by Southwest. This year was no different. A professional obligation on Thursday was threatening my travel plans, and I was considering giving it all up, joining in the chorus, of "It's too crowded," or whatever and staying in Dallas.
But then something absurd happened, like it does every year, and my need for the three hour tour to Austin only became more urgent. With one show announcement, Red Bull Sound Select's Thursday Master P performance, I decided to figure it out.
See also: -There's an App to Get You Laid at SXSW, But You Absolutely Don't Need the Help -The 50 Commandments of SXSW -What You're Missing at SXSW: Missed Connections and Crappy Free Crap -The Five Biggest Sellouts at SXSW -50 Important SXSW Music Questions