Sure You Are.">

Are You "Authentically Weathered, Tough, Rugged"? C'mon, Sure You Are.

Before proceeding further, read this here help-wanted ad:

Cowboy 1 & 2 - Male 40-70 years old. Marlboro Man-type. Should feel authentically weathered, tough, rugged and they are men of very few words. Should feel very real. Not an urban cowboy, but an authentic present-day ranch hand or cowpoke that looks like they've been out working a bit before going to breakfast, hasn't shaved for a day or two. Not a caricature or a stereotype.

Now, if you feel you fit that description (no, not you), giddy-up over this here Web site, where Denny's is casting for an ad scheduled to air during the Super Bowl, hot damn. Because, sure, it shoots in Los Angeles next month, but it'll be cast out of Dallas. Good luck. --Robert Wilonsky

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >