The New York Times this morning notes that for the first time in nine years, the Today show has decided to send its annual "Where in the World is Matt Lauer?" feature to the Interwebs, where it will have but a single sponsor: Hyundai Motor America. And while most of us around these parts don't give much of a damn where Matt Lauer is, like, any time, there was one note of local interest contained in the very last paragraph of the story:
Coincidentally, as the Lauer promotion begins, Hyundai Motor America is wrapping up a review for the creative part of its account, which had been handled since 2002 by the Richards Group in Dallas. The company is hoping to select a new creative agency this week.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.