Chances are you’re on the Internet right now. You’re one of those consumers who last year contributed to $80 billion in online commerce. (Which doesn't include, ya know, porn.) And, most of all, you’re hungry. Welcome to Resercom. You’ll actually never eat at the Irving-based company, but you’ll likely use its services if you’re part of the self-serve generation that wants its food fast, hot and delivered to the door with nothing more than a couple of computer clicks.
The company, founded in 2005, is starting to generate a buzz as it helps restaurants ease into the age of convenience. “The restaurant industry is one of the last to reap the advantages of e-commerce and online ordering,” says Resercom COO Chris Cash. “There is a demographic that expects to place an order online for anything they want. In this fast-paced world, people will do anything differently if it will save them 10 minutes.”
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to the Observer's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Dallas's stories with no paywalls.
Support Our Journalism
Resercom has signed up places like Metro Grill, Tio’s Tortas and Ten Sports Grille, with Jake’s Hamburgers, J Pepe’s and Prego’s Pasta House coming online later this month. Soon your keyboard will be as revolutionary as the drive-thru lanes of the ‘70s. Only better for the environment. --Richie Whitt