That's the word out of Plano this morning: Legacy Drive-HQ'd Dr Pepper Snapple Group issued a press release moments ago announcing that The Coca-Cola Company is paying $715 million for the rights to license and distribute Dr Pepper products throughout North America. That's because Coca-Cola Company is buying its bottling company, Coca-Cola Enterprises, which already distributes Dr Pepper products. Which means, pending the closing of the bottling deal at year's end, Coca-Cola will fill fountains with Dr Pepper and Diet Dr Pepper, which is a big deal if you've ever tried to order Dr Pepper outside of, oh, let's say Texas.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to the Observer's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Dallas's stories with no paywalls.
Support Our Journalism
Dr Pepper Snapple's president and CEO Larry Young is thrilled -- thrilled -- with this morning's announcement: "We're increasing our fountain presence, enabling millions of consumers to sample our brands each day -- a great win for Dr Pepper." Deal's good for 20 years, after which there's a renewal period for another 20 years. Great success.