Central Market Execs Explain Why They're Taking Over Former Borders in Preston Royal

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Saturday morning, a good Friend of Unfair Park sent word: "New Central Market (smaller version) coming to Borders location. Preston/Royal." Which ran contrary to two commercial Realtors' accounts that, no, Trader Joe's was taking the spot. Figured I'd run down the story on Monday, only Maria Halkias beat me to it this morning. But better still, for those who can't or just refuse to scale the pay wall, this morning Central Market posted a lengthy what-for on its own blog: "Central Market Announces Plans for Fifth Dallas-Fort Worth Location," in which the H-E-B higher-ups explain why and when they're moving into the 30,000-square-foot space and what to expect from its "new store concept":

"Research has shown us, and many of our customers have told us, that while we're a destination store -- people will drive 10, 30, even more than 100 miles to shop with us -- they'd like us to be more accessible, closer to home," says Stephen Butt, Senior Vice President of Central Market H-E-B.

"By adding a new, neighborhood-friendly store design to our portfolio, we can start to better respond to our customers' interests. We believe this is a new way to bring Central Market's offerings to more customers in the future."

Butt explains the company has been looking at real estate around the state, hoping to find the perfect location to launch its new store concept.

"We've searched for quite a long time for just the right location," says Butt. "In my experience, it seems a location this special, with such an influential and active community surrounding it, is truly a rare find."

The lengthy posting says it'll open "just before the holiday season."

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