Cultura Advertising, a Bryan Street-based agency that markets such clients as Mercedes-Benz, Presbyterian HealthCare System and M&Ms to a Spanish-language audience, is shutting down -- and moving about 200 miles down the highway. Today, downtown Austin-based LatinWorks announced that it has bought Cultura, which also handles the likes of Shell and Pepsi. Greg Knipp, the CEO of the agency, tells Unfair Park that Cultura is bringing 15 of its 32 employees down to Austin. "A vast majority were offered jobs and some chose not to move, just for personal reasons," Knipp says; alas, there were also "redundancies," and some folks are not being brought down.
Says Manny Flores, the CEO and managing partner of LatinWorks in a media release shipped this a.m.: “The world is a changing place, and the culture of America is changing. The Hispanic community is reshaping the nation into New America where new skills and ideas are required from marketers. This acquisition positions LatinWorks to champion this changing marketplace.” --Robert Wilonsky
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.