In the St. Louis Post Dispatch, of all places, Roland Dickey Jr. talks about the plans to turn the family business into the nation's favorite barbecue franchise -- and, yeah, that'd be Dickey's Barbecue Pit, like you couldn't figure that out. The Dallas-based chain, which was founded by Travis Dickey in 1941 and is now co-owned by Dallas County Commissioner Maurine Dickey (wife of Roland), is looking to expand nationwide in a big way -- Roland tells the paper he wants no fewer than 60 news stores by 2012. Three should be in St. Louis by year's end.
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You can see for yourself where Dickey wants 'em: The eatery's Web site features dozens of "opening soon" notices on its store locater page -- including one in Cardiff, Wales, no kiddin'. Says Roland: "We wanted to take barbecue mainstream... My grandfather would roll over in his grave if he knew we were serving Caesar salads." --Robert Wilonsky