4
| News |

Got That Mojo Workin’

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

So, how do you take a candidate who has lived only a short time in a city, who has never held elected office there and is virtually unknown and get him to the top of the pack in the first round of voting for mayor? That’s what I wanted to know when Carol Reed, political consultant for candidate Tom Leppert, called me back yesterday.

“Magic,” she said.

Hey, I’m no fool. I work for the Dallas Observer...um...anyway, I’m no fool. I know how to ask a tough follow-up. “Really?, ” I asked.

“I got out my magic wand...and poof,” she replied.

If only that were so.

It’s a damn sight more interesting than the real answer, which Reed offered up after I asked her why her wand wasn’t able to help out previous mayoral candidate Tom “Remember That Guy?” Dunning. The truth, she said, is discipline and organization. Avoid distractions. Don’t become over emotional. Pick a message and stay on it -- in Leppert’s case, that message appears to be, “School good. Crime bad.”

That’s a good message, I suppose, though a lot less entertaining than a magic wand, or Laura Miller’s general message of, “I’m right. You’re an idiot.”

“Most of these campaigns are not lost because you didn’t have a plan,” Reed said. It's because the plan wasn't followed.

So Leppert stays on message and is sooooo nice and wasn’t distracted by attacks and ran a very disciplined campaign -- holy crap, what are we at the paper version of Unfair Park going to do if Leppert wins? Put Schutze out to grass? Start writing about DISD again? (Shudder.)

I also asked Reed if her stock as a political consultant was up since the election. Not really, she said. She’s been in the consulting biz long enough that one election won’t make or break her reputation, though local elections like this one require mucho time and effort. Luckily for us, she’s also been around long enough that she doesn’t let the occasional snarky comment in the Observer bother her, though she was curious why Matt Pulle referred to her as the “princess of darkness,” since she doesn’t do negative campaigning.

Well, we consider “princess of darkness” a compliment, so Pulle meant well. Or maybe it’s because of that magic wand. --Patrick Williams

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.