| Fashion |

H&M Is Coming. Just Not to Downtown.

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

And not tomorrow. Or next month. But soon. You see, back in June, several Friends of Unfair Park were awfully tickled by the city's proposed efforts to lure retailers to downtown -- if only because the wish list included H&M, which gets as close as St. Louis or Las Vegas, depending upon in which direction you're headed. On Friday, whilst reporting the follow-up, I reached out to Sue Sernett, the trendy clothier's real estate manager in Chicago, to see if anyone locally had contacted the company to entice it to move to downtown. She replied thusly this morning:

At this time, I have not been contacted by anyone for downtown Dallas. I am not using broker representation as our target locations are in the malls. That has been my focus for our initial entry into the Dallas market. I have no signed leases in the market at this time.

Which, of course, begged the follow-up: Does that mean H&M is indeed looking to enter the Dallas market sooner than later? A few minutes later, she sent this:

Yes, H&M is looking at expanding in the Dallas market. It could be late 2010 or early 2011 but that won't be confirmed until we have leases signed. Glad to hear that folks in Dallas are getting excited. It should be really fun.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.