Stan Richards

Hyundai Drives from Dallas to S.F.

Well, both AdAge and AdWeek have confirmed that Hyundai Motor America has found itself a new national creative agency -- and it's San Francisco-based Goodby, Silverstein & Partners. Now, why should you care? Well, you probably don't, unless you work at The Richards Group, which lost the account in February -- and refuses to acknowledge the fact by still listing Hyundai among its clients. As for the account, it was only worth $600 million. But as they say in the ad biz, the Richards Group did "decline to defend" the account. Hence, perhaps, this C+? Nonetheless, let's see Goodby, Silverstein & Partners top the Richards Group's Hyundai ad from last year starring the Pilobolus Dance Theater, which is after the jump. --Robert Wilonsky

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >