| News |

Hyundai Drives from Dallas to S.F.

Stan Richards
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Well, both AdAge and AdWeek have confirmed that Hyundai Motor America has found itself a new national creative agency -- and it's San Francisco-based Goodby, Silverstein & Partners. Now, why should you care? Well, you probably don't, unless you work at The Richards Group, which lost the account in February -- and refuses to acknowledge the fact by still listing Hyundai among its clients. As for the account, it was only worth $600 million. But as they say in the ad biz, the Richards Group did "decline to defend" the account. Hence, perhaps, this C+? Nonetheless, let's see Goodby, Silverstein & Partners top the Richards Group's Hyundai ad from last year starring the Pilobolus Dance Theater, which is after the jump. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.