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In coming days watch for this Trend Piece in Your Daily Newspaper: More people are using their Interwebs for online gaming than they are for eyeballing videos or social networking sites. That's according to Dallas-based new-media market research company Parks Associates, which today issued a short report that concludes that 34 percent of "U.S. adult Internet users" play online games every week, while 29 percent watch "short online videos" and 19 percent visit sites like Facebook and MySpace. "Adult" Internet users? Can you be more specific? Nope? Thank for playing.
So, we give. How come games are more popular than Facebook and YouTube? Well, says James Kuai at Parks Associates, "Gaming remains the king of online entertainment, driven largely by casual gaming activities. Gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions.” That's just sexy talk there. --Robert Wilonsky
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
