^
Keep Dallas Observer Free
4
| News |

Jerry Jones Will Figure Out How to Wring Every Last Dollar Out of Cowboys Stadium

I saw this just-moved press release concerning an 11 a.m. press conference at Cowboys Stadium tomorrow, featuring Dallas Cowboys owner Jerry Jones and Cisco CEO John Chambers, and wondered what more they could cram into the EnormoDome when it comes to the latest and greatest in technology. Which is why I called Cisco's spokesperson Molly Ford, who says the "new technology will basically help the Cowboys move video around the stadium." In other words, she adds, "How do you get images to the 3,000 screens and to the large video scoreboard" that hangs over most of the field?

She wouldn't be too specific, of course, but offered enough clues for us to piece together this particular puzzle. Ford says Cisco's so-called "fan-facing technologies," as it's referred to in the release, will allow stadium officials to not only broadcast the on-the-field action throughout the joint, but also allow advertisers to pick and choose where their commercials are shown during breaks in the action at the stadium still in need of someone willing to buy the naming rights. "The Cowboys can now work with their sponsors to do targeted promotions and advertising in the stadium," Ford says, right before using the phrase "revenue stream," hint, hint.

She also says tomorrow Jones and Chambers will debut "technology and other amenities for the luxury suites," where they'll presumably see ads for a pricier brand of product than folks in the cheap seats, wherever those are.

Update at 11:20 a.m. Wednesday: Here's this morning's official release detailing all the capabilities of Cisco's so-called Connected Sports technology.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.