From Artistry Marketing's Web site, here is Reising's story:
"In the summer of 1995, while on a mission trip to Mexico, God interrupted Reising's directive as a corporate marketing executive and spoke to his heart—pouring out a vision to use high-level marketing principles and cutting-edge design tools to reach into the media-saturated hearts of people in the United States and throughout the world. God's beautiful idea began an incubation process that culminated in the birth of Artistry Marketing three years later."
Artistry makes church hip for kids--which sounds like selling iPods to the deaf, but apparently it works. Reising's even written a well-received book called ChurchMarketing 101: Preparing Your Church for Greater Growth (well, the Web site Church Marketing Sucks called it "the handbook many of us will want to give as gifts to less-than-eager pastors," for what it's worth). Speaking of which, I wonder why the rabbi called yesterday. Should not have asked him to call back later. --Robert Wilonsky