Smelling Change in the Wind, T. Boone Pickens's Latest Ad is One Hot Spot

T. Boone Pickens's latest ad for his Pickens Plan begins airing today; that's it above. A story on the front page of today's The New York Times's business section wonders what the Dallas billionaire's up to with the spot, in which he underscores national security concerns in an effort to scare Americans into switching to natural gas:

[Pickens and his aides] say they discussed whether using the Arabic lettering might be viewed as incendiary or offensive, but concluded that any added attention would be good for the cause.

"We're infidels with most of these people and they have no use for us," the 81-year-old oilman said in an interview on the way to a speech [in Dallas] recently. "We're getting more and more dependent on the wrong people."

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Robert Wilonsky
Contact: Robert Wilonsky

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