What'll Save Radio Shack? The iPhone, Duh.

On Friday, Radio Shack issued this terse press release: "As part of its ongoing mobility strategy, RadioShack is pleased to announce that it will introduce Apple's iPhone 3G and iPhone 3GS in a limited number of company-owned stores in the Dallas-Fort Worth and New York City metropolitan areas beginning later this month. RadioShack expects to introduce iPhone in stores nationwide in 2010. For more information about exact store locations and product availability, visit" And that was that, till this morning: Bloomberg News has been keeping an eye on the Fort Worth-based Shack's stock, which has been going up and up and up "to its highest level in two years in U.S. trading after announcing plans to start selling Apple Inc.'s iPhones in the U.S. next year." Makes this summertime stunt seem even more useless in retrospect.

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky