Why The DFW Never Misses an Episode of Anything Anymore

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Nielsen Media Research only recently started keeping tabs on households with digital video recorders. Guess there just weren't enough to keep track of till four months ago, but says here that 17.2 percent of all U.S. homes now have some kind of a DVR. But us, Dallas, we scoff at that puny number. Because we crush that national average and then some: The Dallas-Fort Worth market, sixth-biggest media market in all the land, comes in at the very top of the DVR list, as more than one quarter of all the homes in the metroplex have a digital video recorder. Yup. The DFW and its 26.5 percent beats Los Angeles. San Francisco. Washington, D.C. Even New York Freakin' City, which only has a "DVR penetration of 18.3%." Hey, that's what she said. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.