"Let's Go Arctic" Campaign is a Hoax, But It's Still Amazing

When we found the looks-totally-Shell-branded arcticready.com website, which includes a build-your-own Let's Go Arctic advertisement, we thought it was real. Turns out, it isn't. But, it's still amazing. The site is part of a "multi-layered stunt" created by Yes Men. Enjoy...

By Alice Laussade

June 29, 2012

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When we found the looks-totally-Shell-branded arcticready.com website, which includes a build-your-own Let's Go Arctic advertisement, we thought it was real. Turns out, it isn't. But, it's still amazing.

The site is part of a "multi-layered stunt" created by Yes Men. Enjoy.

Here are some of our favorites:

Want to create your own Let's Go Arctic ad? Go here.

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Alice Laussade writes about food, kids, music, and anything else she finds to be completely ridiculous. She created and hosts the Dallas event, Meat Fight, which is a barbecue competition and fundraiser that benefits the National MS Society. Last year, the event raised $100,000 for people living with MS, and 750 people could be seen shoving sausage links into their faces. And one time, she won a James Beard Award for Humor in Writing. That was pretty cool.

Contact: Alice Laussade