Mark Cuban has a problem with Facebook. In a recent interview on Read Write, the St. Patrick's-Day-Parade-Saver sticks it to Zuckerberg:
"We are moving far more aggressively into Twitter and reducing any and all emphasis on Facebook," Cuban says, via email. "We won't abandon Facebook, we will still use it, but our priority is to add followers that our brands can reach on non-Facebook platforms first."
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Set aside for a moment the horror you just got from trying to imagine logging into your Myspace page again. There's a reason Cuban's so pissed. Thanks to a new algorithm from Facebook, the amount of news and information reaching you from the companies you follow has been slashed.
Back in September, Facebook deployed a new code that has dramatically decreased the reach of content shared by what Cuban calls "brands" -- basically anyone but your friends. In some cases, it dropped reach by 45 percent.
For instance: There are some 25,000 people that follow our Dallas Observer Facebook page, but only about 10 percent of them see each piece of content we post under the new algorithm. Facebook's reason? "To achieve newsfeed ratio where paid posts consist of 20 percent paid views and 80 percent organic views."
In other words, they want us to pay up.
Cuban's pretty pissed about it. His logic:
I realize that Facebook has never given 100% user coverage to followers of a brand. However it now appears that to extend beyond minimal reach is going to cost brands more money.
He's not kidding, either. He'll move this shit right to Myspace (I'll probably have to use my "forgot password" link): "Actually, Myspace is going through a reformatting that looks pretty good. There is a greater than zero chance that it could gather quite a bit of momentum," says Cuban.
Sign of the times, for sure. No word on if Cuban's considering rebuilding Friendster.
