This scripted Web series launched in early August, but even at its onset, it was clear that the folks behind the serial shorts were on to something kinda special. Self-produced by Richard Neal and his staff at Zeus Comics (4411 Lemmon Ave., Suite 105), the series promises a look at the comic book world "from the other side of the counter." And that's just what it offers: a Clerks-like (but better acted), sexually charged paean to geekdom that references names and topics only recognizable by the nerdiest of collectors. But even amongst the insider chatter, the series scores laughs by focusing on the neuroses and awkward compulsions of the store's employees. The Variants is pretty entertaining stuff—so much so that you pretty much forget that you're watching what essentially amounts to a nine-minute commercial for the store.