People drive in from Richardson and Oak Cliff just to come to the NewFlower Farmers Market that opened in a long-empty space on Henderson Avenue. Sure, it's popular because of "double ad Wednesdays" when the weekly sales overlap for twice as many deals. Of course people love saving money on many of the same food products that Whole Foods and Central Market stock. But what makes NewFlower our favorite health food store is the bulk offerings, healthy recipe suggestions/grocery list shopping guides, and nutrition blog online. Plus, the supplement and personal care sections have some easily coveted organic and all-natural products (Collective Wellbeing, Kiss My Face, Original Sprouts and others) that share that same "less expensive" characteristic as the food departments. Most important, though? It's easy to lose time in NewFlower because it's fun to shop there, and last we checked, for many people getting healthy doesn't equate with fun. NewFlower makes the challenge less daunting.