Sometimes there's no one more qualified than an outsider to demonstrate what a city is all about. Take Michigan-born fashion designer Travis Austin. His custom leather and denim jackets, band tees and Stetson hats embody Dallas' flamboyance better than just about any clothing line we've seen. He finds the vintage pieces and then reconstructs them on a made-to-order basis, tailoring, distressing and adorning them with Basquiat-esque painted skulls, dried flowers, studs and any other items the buyer requests, with art-school punk results. Austin came up with this service in 2014, and when his custom wares started to catch on in California with EDM artists and rappers such as Tiesto and G-Eazy, he realized their power as a branding tool. In 2017, he relocated to Dallas with his wife and opened the first Travis Austin Customs showroom in Oak Cliff, where he started marketing his service to local, image-conscious creatives. Leon Bridges and Bobby Sessions are among the big names who can't get enough of it, proving Austin's business skills are every bit as honed as his fashion sense.