Sometimes, you ask what your friend, coworker, or spouse is doing tonight or this evening. Their eyes begin to glisten and they glance over to you, feigning a look of indifference or pretending to have a slice of sullen emanating from them. "I don't know, I think I'm gonna just watch some Netflix." Soon enough, though, there could be a similar service hitting Dallas to get you out of your house and into the clubs.
The major con: you'll have to leave the house. The major pro: um, unlimited concerts.
There's a subscription concert service called Jukely that's being dubbed across the country as "Netflix for concerts." According to a representative for the company, Jukely is "planning to expand to Dallas in the near future." Although they don't have a start date yet or, probably more precisely, a time frame they're willing to share, it's an intriguing proposition that we just had to look into a little further.
What do we know about Jukely? It was founded by Bora Celik, a former EDM promoter and software engineer, and app designer Andrew Cornett, and it was launched last year. On the surface, the way the company works is quite simple: You punch in your credit card number, pay Jukely money and can attend an unlimited amount of shows for a month. $25 a month gets you in and $45 gets you and a plus-one. When you begin to wonder exactly how you can get away with going to concerts for such a slim price, it gets a little murky.
Jukely works with promoters and venues within a city, which a representative from the company said they plan to do in Dallas as well. In the past, Celik told LA Weekly that nobody is really losing out on money because those tickets were more or less never going to be sold and at least now they're making some sort of profit from them. He declined to share how much revenue is split in an interview with the Chicago Tribune.
Jukely adds available shows to its website every morning and they arrive at least three days in advance. If a subscriber selects a show, they get put on the guest list at 5 p.m. If a subscriber doesn't show up, they get blocked from using the service for 48 hours.
The company recently acquired $8 million in investments to expand its total number of cities to at least 30 worldwide in a year. Currently it's in 16 cities including the obvious ones like New York, Los Angeles, San Francisco and, more recently, Austin. As one of the country's biggest markets, it seems likely they would set their sights on Dallas sooner than later. But, much like with the planned live streaming in Deep Ellum, there are plenty of questions that would need to be answered should plans actually go forward.
More broadly speaking, a subscription concert service seems like a wacky idea, but when you consider that the company has probably grown immensely in a short time for a reason and that most people rarely go to concerts it makes sense. Rather than getting gussied up for the one or two concerts they go to in a year maybe people will begin to use this service and go see people they wouldn't normally see just on a whim. This is part of their goal and Jukely claims that 65 percent of its users go to see artists they aren't all that familiar with.
Though we don't have a definitive time frame, this looks like an exciting new addition. Dallas, after all, gets all the cool start up shit quite late.
