It's an age-old issue that we here in the newspaper biz are often faced
with: How will what we're laying out on our screens look in the final,
printed product? There's a lot to consider -- the printing press itself,
the colors available to print, the levels of toner at press time, etc.
Point is, there's a lot that can get in the way and screw something up.
But, sometimes, the screwed-up image can turn out better than the original.
And that, certainly, is the case with this week's winning poster. Designed by the always busy dudes at Gutterth Productions
to promote their upcoming 51st showcase, taking place on Saturday night
at Rubber Gloves Rehearsal Studios in Denton and featuring sets from
RTB2, Smoke & Feathers, Monastery and Diamond Age, the poster itself
is fairly simple -- a text-heavy design that utilizes dark space and a
simple, marble design, all in various hues of the same color.
Thing
is, as you can see from the image at right, the poster was supposed to
be printed in red ink, as opposed to the green color you see at the top
of this post in the pre-cut printed product.
Explains Gutterth's
Brent Frishman: "The lengthy and vertical layout is incredibly stark and
simple, with the original color layout intending to be subtle, only
highlighting the most pertinent information ... Upon printing the flyer,
however, the red toner at the shop I prefer and frequent was low and the
poster turned out green! This became a sort of 'happy accident,' making
the image a bit bolder and eye catching, so I decided to go with it."
Good thing he did. The green results have a more eye-catching appeal than the dark red ones. Far more readable, too.
And that's how this week's winning poster came to be. A happy accident, indeed.
Think your poster is better than this one? Want to see one of your
designs get honored next week? Drop us an email with an image promoting
an upcoming show right here. Cool? Cool. Thanks!