"An Expression of Life": The Dallas Symphony Orchestra Just Launched a New Ad Campaign

Looking for something entirely unrelated on YouTube moments ago, I came across three videos just posted by the Dallas Symphony Orchestra -- and by "just posted," I mean "20 minutes ago," says DSO manager of publications Chris Shull. They're part of the DSO's "new branding campaign," he says, which will...

By Robert Wilonsky

March 30, 2011

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18855504",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17105533",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17105532",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17105535",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Looking for something entirely unrelated on YouTube moments ago, I came across three videos just posted by the Dallas Symphony Orchestra -- and by "just posted," I mean "20 minutes ago," says DSO manager of publications Chris Shull. They're part of the DSO's "new branding campaign," he says, which will steer away from performance-specific ads and attempt to attract a wider audience.

The spots were created by The Richards Group and initially launched on radio in late January and in print mid-February. Long story short, Shull tells Unfair Park: "The idea behind it is the Dallas Symphony Orchestra is a central part of life and we're the central part of the arts here in Dallas-Fort Worth, and there's a connection there. It's not separate from everyday life." The rebranding, of course, comes two months after Bill Lively was introduced as the incoming president of the DSO -- a gig he assumes, at least part-time, beginning this very Friday, matter o' fact.

Two more clips -- titled, respectively, "The Morning Commute" and "Getting Out of Bed" -- follow. Shull says more are in production.

KEEP THE OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.