When, in the lead-up to the final game of the Cowboys 2012 season, the rest of America unanimously threw its support behind the Washington Redskins, haters everywhere gleefully declared the death of "America's Team."
That assessment seemed to be borne out on the field, where Tony Romo and the Cowboys put a bow on their hoped-for playoff berth and handed it to a still relatively able-bodied RG III.
Bloomberg seems to think those obituaries are a bit premature.
"Love 'em or hate 'em, the numbers say the Cowboys really are America's team," Bloomberg reporter Scarlet Fu tells us in a short video segment.
Those numbers she's referring to would be the always-reliable metric of Facebook likes. The financial wizards at Bloomberg have discovered that the Cowboys have 5.3 million Facebook supporters, 10 percent of the total for all NFL teams and a couple million more than the second-place Steelers.
Bloomberg even has a county-by-county breakdown of the Cowboys' Facebook support, showing deep blue through most of Texas, plus isolated pockets in places like Virginia and Wyoming.
So there you have it. You can't argue with science.