However, the overall results from this no doubt very highly scientific study make you wonder if Axe didn't just ask Dr. Alan "Scent Expert" Hirsch to play word-association with cities and smells and slap something down in his notebook. New York women apparently like coffee-scented dudes, while San Diego women seem to prefer sun-tan lotion, and Houston women the sweet aroma of barbecue. But wait, there's more rocket science to come, per the study:
Riveting. So Axe apparently also determined that women like the way the guys they date smell and don't want to go out with a guy who smells like their father. If you needed Axe to tell you these things, well ... you probably wear Axe.
- Dirty little secret: One in four girls will wait anywhere from two weeks to a month before washing their sheets in order to keep their guy's scent close
- Father doesn't know best: 56 percent of girls say they won't date a guy who smells like their dad
- Guard your belongings: One out of two girls admits that she has committed theft by stealing an article of clothing from a guy to smell when he's gone and nearly 60 percent of girls sleep in their guy's clothes because they like his lingering aroma
- Need proof of how scent and memory are intertwined? 60 percent of girls still remember the smell of their ex's cologne
