After 50 Years in Business, Pizza By Marco Has to Change its Name Due to a Trademark Claim

No one ever said running a business for more than 50 years means you get to keep the name. Longtime Dallas pizzeria Pizza by Marco has to change the name of all of its restaurants to My Family's Pizza due to a little trademark issue. Frank Nuccio, son of the...

By Lauren Drewes Daniels

August 13, 2013

Audio By Carbonatix

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18855504",
          "insertPoint": "2",
          "requiredCountToDisplay": "2",
          
          "watchElement": ".fdn-content-body",
          "astAdList": [
            {
              "adType": "rectangle",
              "displayTargets": "mobile"
            }
          ]
        },{
          "name": "Editor Picks",
          "component": "17105533",
          "insertPoint": "4",
          "requiredCountToDisplay": "1",
          
          "watchElement": ".fdn-content-body",
          "astAdList": [
            {
              "adType": "rectangleLeft",
              "displayTargets": "desktop|tablet"
            },{
              "adType": "rectangleRight",
              "displayTargets": "desktop|tablet|mobile"
            }
          ]
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17105532",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25,
          
          "watchElement": ".fdn-content-body",
          "astAdList": [
            {
              "adType": "rectangleLeft",
              "displayTargets": "desktop|tablet"
            },{
              "adType": "rectangleRight",
              "displayTargets": "desktop|tablet|mobile"
            }
          ]
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17105535",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25,
          
          "watchElement": ".fdn-content-body",
          "astAdList": [
            {
              "adType": "leaderboardInlineContent",
              "displayTargets": "desktop|tablet"
            },{
              "adType": "tower",
              "displayTargets": "mobile"
            }
          ]
        }
      ]

No one ever said running a business for more than 50 years means you get to keep the name. Longtime Dallas pizzeria Pizza by Marco has to change the name of all of its restaurants to My Family's Pizza due to a little trademark issue.

Frank Nuccio, son of the original owner, explained that his father never trademarked the name "Pizza by Marco." And since there's another pizza outfit in Ohio with the same name that did, in fact, register the name, they can either spend thousands on a lawsuit or try to get comfortable with a new name. They've decided on the latter.

All of the My Family's Pizza locations throughout North Texas will officially undergo the name change between now and January 1. The menu and pizza, including the from-scratch sauce made daily, will stay the same.

In other family pizza news, the thin-crust pizzeria is opening a new spot next to Pour House at 1919 Skillman Street, which is expected to open in September.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, Dallas Observer has been defined as the free, independent voice of Dallas — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.

Lauren Drewes Daniels is the food editor of the Dallas Observer. She started working as a freelance writer in 2013 and became editor in 2021. She covers Dallas' evolving dining scene, the many openings and closings as well as trends and breaking news. She oversees annual lists including Top 100 Bars and Top 100 Restaurants and contributes to the Best of Dallas. If you have a tip about an amazing pastry, pie or taco, let her know.

Contact: Lauren Drewes Daniels

Follow:

Facebook: cityofate

Instagram: @lbd1975