After 50 Years in Business, Pizza By Marco Has to Change its Name Due to a Trademark Claim

No one ever said running a business for more than 50 years means you get to keep the name. Longtime Dallas pizzeria Pizza by Marco has to change the name of all of its restaurants to My Family's Pizza due to a little trademark issue.

Frank Nuccio, son of the original owner, explained that his father never trademarked the name "Pizza by Marco." And since there's another pizza outfit in Ohio with the same name that did, in fact, register the name, they can either spend thousands on a lawsuit or try to get comfortable with a new name. They've decided on the latter.

All of the My Family's Pizza locations throughout North Texas will officially undergo the name change between now and January 1. The menu and pizza, including the from-scratch sauce made daily, will stay the same.

In other family pizza news, the thin-crust pizzeria is opening a new spot next to Pour House at 1919 Skillman Street, which is expected to open in September.

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