Battle Over Mi Cocina Name in Colorado Ends With Truce

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Our sister paper in Denver today reports the M Crowd Restaurant Group has settled its lawsuit with a small Northwest Denver restaurant operating under the name "Mi Cocina".

According to the settlement's terms, Saul Sierra may continue to use the name in a limited area of Colorado, a result that's made the one-time dishwasher so happy he's celebrating with a buy-one-get-one-free deal next week.

M Crowd filed the suit in court last year, arguing the firm had "expended large sums of money, resources and time to establish the valuable business and good will in the use of its 'Mi Cocina' trademark." But as Sierra pointed out, against the advice of friends who feared he was waging a doomed campaign, his restaurant opened five years before the M Crowd registered the Mi Cocina trademark.

Many small Mexican restaurants have folded in the face of threatened legal action by the M Crowd Restaurant Group; the settlement represents a rare victory for mom-and-pop Mi Cocinas.

"This turned out great," Sierra told the Denver Post.

Follow City of Ate on Twitter: @cityofate.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.