Keep Dallas Observer Free

Dogfish Head and Alamo Drafthouse Paired Up for a New Deadhead-Inspired Beer

The Alamo Drafthouse will roll out a new film and brew next week. The Austin-based theater has collaborated with Dogfish Head for a release of their new brew American Beauty, which will be served during special screenings of the concert film,

The Grateful Dead Movie.

See also: - Papa Preach: Tim League Banned Madonna from Alamo Drafthouse for Texting

So what happens when you get a bunch of Deadheads and Dogfish Heads in a dark room together? We're not sure, but we're thinking it might be like an altered, trippy finale of the Rocky Horror Motion Picture Show circa 1980. With teddy bears. And guys with scruffy beards that smell like hops. With no texting, of course.

Sam Calagione, the legendary brewer and founder of Dogfish Head, has been crafting beer with nonstandard ingredients, like raisins, chicory, maple syrup and grapes, since 1995. The brewery's tagline is "off-centered ales for off-centered people."

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

The creation of American Beauty was a community effort. More than 1,500 Deadheads (or Dopfish Heads -- or both) submitted an ingredient suggestion that correlated with the Deadhead theme. California craft-beer lover and chemist Thomas Butler suggested granola. "The idea is to have a sessionable ale that highlights the oats and honey with a nice dank hop selection."

The end result is described as "malty with a big hop kick, and notes of toasted almond and honey round out the flavor profile and balance out the hop bitterness."

The Grateful Dead Movie captures live performances from a five-night set at the Winterland Ballroom in 1974. The movie is directed by Jerry Garcia and is, per a release, "unlike another document of the Dead with its intertwined trippy animated sequences."

The movie and beer will premier in at the Alamo Drafthouse in Richardson Tuesday, October 22 at 7:00 p.m.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.