The Alamo Drafthouse will roll out a new film and brew next week. The Austin-based theater has collaborated with Dogfish Head for a release of their new brew American Beauty, which will be served during special screenings of the concert film,The Grateful Dead Movie.
So what happens when you get a bunch of Deadheads and Dogfish Heads in a dark room together? We're not sure, but we're thinking it might be like an altered, trippy finale of the Rocky Horror Motion Picture Show circa 1980. With teddy bears. And guys with scruffy beards that smell like hops. With no texting, of course.
Sam Calagione, the legendary brewer and founder of Dogfish Head, has been crafting beer with nonstandard ingredients, like raisins, chicory, maple syrup and grapes, since 1995. The brewery's tagline is "off-centered ales for off-centered people."
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The creation of American Beauty was a community effort. More than 1,500 Deadheads (or Dopfish Heads -- or both) submitted an ingredient suggestion that correlated with the Deadhead theme. California craft-beer lover and chemist Thomas Butler suggested granola. "The idea is to have a sessionable ale that highlights the oats and honey with a nice dank hop selection."
The end result is described as "malty with a big hop kick, and notes of toasted almond and honey round out the flavor profile and balance out the hop bitterness."
The Grateful Dead Movie captures live performances from a five-night set at the Winterland Ballroom in 1974. The movie is directed by Jerry Garcia and is, per a release, "unlike another document of the Dead with its intertwined trippy animated sequences."