DQ Offers $4 Treat for Free
To Reindeer Wranglers. How Very Generous.

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Dairy Queen Blizzards retail for about $4. But the ice cream chain's willing to give you a frozen treat for free if you'll just wrangle a live reindeer and bring it to a participating store on December 24 from 1 p.m.-3 p.m.

"We've put out the call for fans to stop by with their reindeer to fuel up before the big night," chief brand officer Michael Keller is quoted as saying in a release. "We're sure Dasher, Dancer, Prancer and even Rudolph are going to want to get in on this deal."

Yet folks familiar with reindeer say they're not sure the vegetarian caribou will enthusiastically claim their Reindeer Bites Blizzards -- made with coconut, chocolate and caramel -- if the promo requires a public appearance.

"Reindeer are skittish," confirms Tiffany Acord, public events manager for the Dallas Arboretum, which recently hosted a reindeer exhibit.

Acord says the reindeer at the Arboretum never came out of their pen.

"Honestly, they have to have a handler with them," says Acord, who isn't sure how they might behave at a fast food restaurant.

"Gosh, that's a humdinger," she says.

There aren't many reindeer roaming around Texas, but Dairy Queen's marketing team is hopeful reindeer farmers in colder states might show up with members of their herds -- although spokesperson Katie Lennon warns the beasts won't be allowed inside dining rooms.

She e-mails: "While we can't allow customers to bring their reindeer into our Dairy Queen stores, we look forward to meeting them outside our restaurants with a free DQ Reindeer Bites Blizzard Treat in hand."

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.