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"Restaurants should want to promote the farmers they support, but listing every farm for every ingredient (e.g., 'Eagle Rock Farm cilantro,' 'Skogly Fields butter beans') is unnecessary and, in the end, tedious." (Andrew Knowlton, writing in Bon Appetit, in response to the question of whether the local and organic "thing" is getting out of control, at least on menus. Bon Appetit, June 2009 issue.)