Rolling Stone, NME, and other outlets have reported that zit-laden superstars Hanson are preparing to market their own beer early next year. Cleverly titled Mmmhop, the IPA promises to bring bitter beer face to horny teenage girls all over the country. The band thinks the move is a logical extension of the other products they've marketed including a board game, a record player and enough clothing to stock an Urban Outfitter.
While bands marketing booze is nothing new, this may be the first time beer has been branded by a musical persona built on youth. Leveraged by the IPA, their hit song Mmmbob was released when youngest member Zachary Walker was just twelve years old.
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The move is sure to spur other child band beer campaigns. City of Ate's top ideas include The Jackson Five's I Want You Bock, and Kris Kross' Kris Koelsch. The German style beer would sport a backwards label and make you jump, jump.