Herrera's Is Moving to West Dallas

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Signs of life from Herrera's, the much-loved Tex-Mex chain that left Maple Avenue not long ago, was recently spotted by a tipster in West Dallas on Sylvan Avenue, not far south of the river. I called owner Nora Ontiveros but she didn't answer. Maybe she's busy, you know, resurrecting an entire restaurant.

See also: Herrera's on Maple Avenue Is Closing

I couldn't wait so I zipped across the Sylvan Avenue Bridge. Just past the black skid marks of what looked like to be NASCAR-worthy doughnuts, I saw it. "The original Cafe Herrera's, Coming Soon," the banners read. How soon depends on that COO permit taped to the door.

When the restaurant is finished, it should easily best the Maple Avenue location that was hastily vacated when the lease ran out. This address used to host Cocina Caliente, a Mexican seafood restaurant that closed last spring. The dining room doesn't look as big as the old one through the windows, but you'll probably want to spend most of your time outside anyway, as a massive patio fronts the restaurant.

The dining room is sparsely filled with furniture, but a delivery truck dropped off plastic-wrapped kitchen equipment yesterday. Since Ontiveros is working with an existing restaurant space it's possible she could open in a matter of weeks if everything goes smoothly.

When she does, she'll have her work cut out for her. The corner of Sylvan Avenue and McBroom Street isn't exactly a bustling part of town, and cultivating a following from the neighborhood will be a little more difficult than she's used to. Still, it's obvious the same loyal customers featured in news stories about the closure will show up not long after the restaurant opens. And if past is prologue, they will eat with abandon.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.