Oh, Budweiser. It's come to this? News of your new bow-tie-shaped beer can certainly got a lot of people's attention, but I'm not sure it's the right kind -- the whole Internet is laughing at you. You had a good thing in that classic red, white and blue can, and your logo is an icon. But lately the marketers assigned with putting you in the hands of America's responsible young drinkers are starting to look absolutely desperate.
How is giving us .7 ounces less beer per can going to help us drink more of it? And how is using nearly twice the aluminum to make each can doing anything good for the environment? I understand that this new approach is an attempt to court a trendy new set of drinkers but there are much better ways to go about it.
Like this guy...
Bud drinkers don't drink Bud because its hip or trendy, we do it because that's all we could find in our old man's ice box and it imprinted upon us forever. It took me no more than 10 seconds to find this photo on Dads Are The Original Hipster and I'll bet you a case of Buds images like this will sell a ton more beer than cans that don't even begin to look like bow ties.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Come to think of it, how much did you spend in the three years it took you to actually develop this can? Maybe we should talk.