The Toadies are hitting the road this year to promote the reissue of their 1994 album, Rubberneck. Surely they're taking count of guitar picks, snacks, clean socks and whatever other provisions rock bands need for a comfortable road trip. And they also wanted to create an "official" beer to take along.
The Fort Worth-born band went straight to the source and met with the brewers at Martin House Brewing, not to stock up on cans and kegs but to make their very own beer.
Cody Martin and David Wedemeier of Martin House met with band members Vaden and Rez to sample beers, focusing on different flavor profiles and characteristics. They liked Imperial Texan, a double red ale, and used it as a starting point.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to the Observer's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Dallas's stories with no paywalls.
Support Our Journalism
Based on their input, head brewer Cody Martin came up with a beer that had the same hoppy, caramel and assertive flavors of the Imperial Texan, but dialed it back a bit for a more sessionable beer at 5-percent ABV (versus 9-percent).
After a few tastings, Rubberneck Red was born.
"The launch date has not yet been 100-percent set in stone," says Wedemeier of Martin House, "but we are confident that it will be late spring. We plan on going statewide as soon as production allows us to get out of the Fort Worth and Dallas area."
We'll keep you posted as the situation unfolds. Homegrown Fest, which the Toadies are headlining, is May 10. Maybe they'll set aside a keg.