Modmarket Is Spreading Across Dallas, and Is Worth Your Attention

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

I wasn't expecting much from the pizza I'd ordered at Modmarket. This is a fast-casual chain based in Denver, for starters, and they use an unimpressive gas-fired oven. But there it was on an aluminum tray, with a decent, if dry-looking cornicione. The basil had gone brown, but the tomato sauce was bright, and the whole thing wasn't weighed down by too much mozzarella. It was, I had to admit, an attractive pizza.

I picked up a slice and got even more excited. The crust didn't have the bubbly structure I was hoping for, but it was soft and delicate. It lacked those tangy notes I associate with a well developed fermentation, but it still had some flavor. The pizza tasted as good as it looked. I ate the whole thing.

I was at the new Modmarket on the corner of Walnut Hill and the Central Expressway, which opened in February. This was the third location to open in the Dallas area, and it sat near a Vertskebap, Blue Sushi Sake Grill and a Trader Joe's in a plaza so new it looks like the mortar is still drying.

Outside, a sign promises farm fresh eating, and while I can say for certain the tomatoes on my pizza were not trucked in from a farm the previous day, all of the ingredients I encountered were fresh and vibrant. The insides are decked out like most restaurants are these days, with lots of exposed wood and Edison bulbs. It looks a little like a CBD Provisions café.

If you're not feeling the 'za, there are sandwiches on the menu and they make use of soft but crusty bread. There's also a salad station.

If you're one of those salad-eating calorie counters, you might be interested to know the receipts have a calorie count printed on them. You can see each dish, and then the grand total, but you don't see anything until you pay and are handed that slip. I wonder how orders would change if they gave you your calorie total along with the cost of your meal. You might decide to cancel that cookie you impulse ordered.

I didn't.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.