Pizza Patron Wants Its Catholic Customers to Know That Its Pizzas Are Lent-Friendly

The folks at Pizza Patron have nothing against Catholicism, really, but every year, starting after Ash Wednesday and continuing till Easter, sales across the chain have traditionally dipped 4 percent as people give up meat for Lent.

Enter its "Pizzas de Cuaresma" campaign, which promotes the Spinach Clasico pizza (spinach with a cheese cream sauce) and La Vegetariana (a veggie number crowned with onions, bell peppers, mushrooms and olives). Both Pizzas are available for $6.99 and come with a side of absolution. That's 89.80 pesos at today's exchange rates.

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