RaceTrac to Help Get Your Coffee Buzz On
To Face the Black Friday Hordes

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Atlanta-based RaceTrac gas station and convenience store chain wants to energize consumers by offering free coffee on Black Friday, November 26. Those touched enough to wake up at an ungodly hour for silly deals now have another one to take advantage of. The promotion will be available from midnight to 10 a.m. in Dallas and Atlanta and isn't limited to any one coffee size.

According to the RaceTrac website, Senior Vice President Allison Moran says the free Java "is about rewarding those everyday adventurers willing to brave the crowds, cold and darkness to secure the must-have holiday items for their families and loved ones."

I once stood in line on a Black Friday. In Brooklyn of all places. Never again will I stand, fingers numb from the freezing temperature, next to overzealous homemakers who spend hours attempting to cut the line before the department store's door even opens. However, if you're one of these inconspicuous consumers, another free item might just be the caffeinated boost you need to hold firm to that discounted 3-D television you're pearl-snap-shirt-wearing, ostrich boot-loving, football-watching husband is dying to have.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.