The Dallas-based frozen yogurt chain Red Mango recently opened its 100th nationwide store. To celebrate, the McKinney Avenue location and other participating stores throughout the country will be offering free Red Mango flavored lip balms and $1 Ghirardelli chocolate yogurt to the first 100 customers on Saturday, January 22.
Since moving from its original base of California to a more centralized location, the company has been growing steadily throughout the country by constantly reinventing its image and concept. Once seen as just another contender in the yogurt fad, Red Mango took steps to set themselves apart by re-branding as a healthy alternative to fast food. In an attempt to maintain its relevancy and independence from the rest of the competition, the company added self-serve locations to the brand as well as introducing meal-like smoothies and parfaits.
Whatever Red Mango has been doing, the company believes it's been working well enough, as the it plans on doubling its number of stores in 2011.
2811 McKinney Ave.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.